Marine Serre and Gabriela Hearst Lead Sustainable Luxury at Paris Fashion Week

Paris Fashion Week saw a strong push for sustainable luxury, led by designers Marine Serre and Gabriela Hearst. Serre presented her Core collection via an interactive website rather than a traditional show, featuring upcycled materials and her 'ecofuturist' philosophy. Her digital activation was the most engaging of the season. Hearst, recently appointed at Chloé, focused on certified materials, circular economy, and net-zero goals. Her collection, Aphrodite, used recycled cashmere, organic dyes, and collaborated with artist Peter Miles. Chloé partnered with the Dutch nonprofit Sheltersuit to produce backpacks and donate funds for each Edith bag sold. Other emerging designers like Thebe Magugu, Vaquera Gang, and Eckhaus Latta also emphasized sustainability. The article notes that Paris Fashion Week advanced further than New York, London, and Milan in environmental commitment, though much work remains.