Marina Makarova Rebrands Tbilisi Street-Food Spot Aut with Hand-Drawn Identity
Marina Makarova redesigned the visual identity for Aut, a street-food spot in Tbilisi, Georgia, after her first polished attempt was rejected for lacking authenticity. The final branding features a hand-drawn logo, a muted palette of reds, beige, charcoal, and faded blue and green, and raw illustrations. The identity extends to signage, hoodies, aprons, cups, and wrappers. Makarova's process involved deeper listening and a second attempt that captured the brand's honest spirit. Tbilisi, the capital of Georgia, blends Ottoman, Soviet, and modern influences, providing a fitting backdrop. The project is showcased on Behance.
Key facts
- Marina Makarova designed the brand identity for Aut, a street-food spot in Tbilisi, Georgia.
- Her first attempt was rejected for being too polished and not reflecting the brand's character.
- The second attempt features a hand-drawn logo, muted reds, beige, charcoal, faded blue and green palette, and raw illustrations.
- The branding includes signage, hoodies, aprons, cups, and wrappers.
- Tbilisi is the capital of Georgia, founded in the 5th century, with Ottoman, Soviet, and modern influences.
- The project is available on Behance.
Entities
Artists
- Marina Makarova
Institutions
- Behance
Locations
- Tbilisi
- Georgia