Marina Abramović's Mixed Reality Performance to Be Auctioned by Christie's
Christie's will auction Marina Abramović's mixed reality performance 'The Life' during Frieze Week in London, October 8-11, 2020. The work debuted at the Serpentine Gallery in February 2019, where it sold out weeks in advance. Visitors experience a 19-minute intimate digital encounter with the artist via Magic Leap One glasses, exploring 'the concept of material absence.' Produced by Tin Drum, the work exists in three editions plus an artist's proof. Abramović created it with partner Todd Eckert. Estimated at $700,000, the auction precedes a major retrospective at the Royal Academy of Arts opening September 26, 2020, covering her 50-year career.
Key facts
- Christie's will auction Marina Abramović's mixed reality performance 'The Life' in London during Frieze Week, October 8-11, 2020.
- The work debuted at the Serpentine Gallery in London from February 19-24, 2019, and sold out weeks in advance.
- Visitors experience a 19-minute intimate digital encounter with the artist via Magic Leap One glasses.
- The performance explores 'the concept of material absence' using mixed reality.
- 'The Life' was produced by Tin Drum, a US/UK studio specializing in mixed reality.
- Abramović created the work with her partner, film producer Todd Eckert.
- There are three editions plus an artist's proof; the auctioned edition was consigned directly by the artist.
- Estimated value is $700,000.
- A major retrospective of Abramović's 50-year career opens at the Royal Academy of Arts on September 26, 2020.
Entities
Artists
- Marina Abramović
- Todd Eckert
Institutions
- Christie's
- Serpentine Gallery
- Tin Drum
- Royal Academy of Arts
- Artribune
- artnet news
Locations
- London
- United Kingdom
- Belgrade
- Serbia