Mariella Mengozzi appointed new director of MAUTO in Turin
Mariella Mengozzi, born in 1962 in Forlì, has been named the new director of MAUTO – Museo Nazionale dell’Automobile di Torino, taking over from Rodolfo Gaffino Rossi. She will assume her role within two months. Mengozzi, who possesses a law degree from Bologna and a Master in business management, has a wealth of experience in marketing and management, including her time at Ferrari, where she managed the Ferrari Museum. The highly-rated museum on TripAdvisor is entering a new era that demands a fresh promotion and communication strategy aimed at the culture and tourism sectors. Mengozzi's goal is to elevate MAUTO's reputation and draw in more visitors and partners.
Key facts
- Mariella Mengozzi appointed new director of MAUTO – Museo Nazionale dell’Automobile di Torino.
- She will take office within two months, succeeding Rodolfo Gaffino Rossi.
- Gaffino Rossi transformed the museum into a contemporary museum over 18 years.
- Benedetto Camerana is President of MAUTO and the examining commission.
- Mengozzi has experience at Walt Disney and Ferrari, including managing the Ferrari Museum.
- She coordinated the 50th Anniversary of Automobili Lamborghini and the Ayrton Senna Tribute: 1994-2014.
- She was CEO of Quintessence Yachts BV, licensee of Aston Martin for yachting.
- Mengozzi aims to consolidate MAUTO's role as an excellence in Piedmont and Italy.
Entities
Artists
- Mariella Mengozzi
- Benedetto Camerana
- Ayrton Senna
Institutions
- MAUTO – Museo Nazionale dell’Automobile di Torino
- Walt Disney
- Ferrari
- Museo Ferrari
- Automobili Lamborghini
- Quintessence Yachts BV
- Aston Martin
- Artribune
- Museo Ferrari di Maranello
Locations
- Turin
- Italy
- Forlì
- Bologna
- Maranello
- Piedmont
- Imola
- Netherlands