ARTFEED — Contemporary Art Intelligence

Maria Martínez Bayona's 'The End of It' Satirizes Immortality and Art at Cannes

other · 2026-05-26

Spanish director Maria Martínez Bayona's debut feature 'The End of It' premiered in competition at the Cannes Film Festival, which concluded on Sunday. The sci-fi comedy envisions a future where medical advances make death obsolete, following 250-year-old artist Claire (Rebecca Hall) who plans her suicide as a performance art piece. Claire, whose body has been entirely replaced with synthetic parts, builds a skeleton from her removed bones in her studio. She rejects the anti-aging regimen and stages a performance in a brutalist church, where a giant red gummy bear altar promotes rejuvenation. The film critiques the anti-aging industry and the capitalist art world, where Claire's final performance is co-opted by curators for a retrospective. Bayona's satire draws comparisons to Ruben Östlund's 'The Square' (2017 Cannes winner) but is described as a directionless hybrid of earnest self-discovery and superficial art satire. The Golden Palm was awarded to Norwegian family drama 'Fjord'.

Key facts

  • 'The End of It' premiered in competition at Cannes Film Festival.
  • Film is a sci-fi satire set in a future where no one dies due to modern medicine.
  • Protagonist Claire is a 250-year-old artist planning her suicide as a performance.
  • Claire's body has been entirely replaced with synthetic parts.
  • A giant red gummy bear serves as an altar in a brutalist church.
  • Claire builds a skeleton from her own removed bones.
  • Film critiques anti-aging industry and capitalist art world.
  • Golden Palm went to Norwegian family drama 'Fjord'.

Entities

Artists

  • Maria Martínez Bayona
  • Rebecca Hall
  • Joseph Beuys
  • Ruben Östlund

Institutions

  • Cannes Film Festival

Locations

  • Cannes
  • France

Sources