Marco Di Giovanni's Rooted Installation at Milan's Oldest Bookshop
Milan's Libreria Bocca, Italy's oldest bookshop (founded in the early 18th century), is celebrating its 250th anniversary with a contemporary art installation by Marco Di Giovanni in its window display. Titled "Radicata," the exhibition curated by Paolo Repetto features three new works: a large piece (about four meters high) made of 24 agendas of three different sizes arranged as an intertwining vine, "Enciclopedia della donna," and "Impossibile catalogo di Gino De Dominicis" with the artist's name written in gold thread. Di Giovanni describes the installation as a metaphor for the bookshop's resilience against powerful luxury brands surrounding it in Galleria Vittorio Emanuele. The bookshop, now run by the Lodetti family since the late 1970s, specializes in art texts and has hosted cultural events. It has a storied publishing history including authors like Gioberti, Pellico, Nietzsche, and Kierkegaard, with works cited by Freud. The installation is visible until May 1.
Key facts
- Libreria Bocca is Italy's oldest bookshop, founded in the early 18th century.
- The bookshop is located in Galleria Vittorio Emanuele in Milan.
- Marco Di Giovanni created an installation titled 'Radicata' for the bookshop's window.
- The exhibition is curated by Paolo Repetto.
- The installation includes three works: 'Radicata,' 'Enciclopedia della donna,' and 'Impossibile catalogo di Gino De Dominicis'.
- The large work 'Radicata' is about four meters high and made of 24 agendas.
- The installation symbolizes the bookshop's resilience against luxury brands.
- The bookshop is run by the Lodetti family since the late 1970s.
- Libreria Bocca has published works by Gioberti, Pellico, Nietzsche, and Kierkegaard.
- The installation is visible until May 1.
Entities
Artists
- Marco Di Giovanni
- Gino De Dominicis
Institutions
- Libreria Bocca
- Galleria Vittorio Emanuele
- Artribune
Locations
- Milan
- Italy
- Teramo
- Asti
- Turin