Marc Jacobs Beauty Relaunches with Playful, Provocative Makeup Line
Marc Jacobs Beauty has made a comeback with a refreshed product lineup coinciding with the Spring 2026 RTW collection titled 'Memory Loss.' This new assortment features seven essential items: eyeliner, mascara, eyeshadow, highlighter, lipstick, blush stick, and bronzer, all adorned with playful packaging reminiscent of metallic balloons. Jacobs emphasizes joy and whimsy in daily makeup routines. The design merges the femininity of Daisy eau de toilette with the essence of Heaven by Marc Jacobs. Product names such as 'Born Star' and 'Heart On' introduce a touch of provocative irony. Notable formulas include skin-care elements, with the eyeliner providing 24-hour waterproof wear and the eyeshadow ensuring 14-hour crease-proof durability. The original line debuted in 2013 and was discontinued in 2021.
Key facts
- Marc Jacobs Beauty relaunched in 2026 after shuttering in 2021.
- The line debuted alongside the Spring 2026 RTW collection 'Memory Loss.'
- Seven products launched: eyeliner, mascara, eyeshadow, highlighter, lipstick, blush stick, bronzer.
- Packaging features metallic balloon-like details sketched by Jacobs.
- Product names include 'Born Star' and 'Heart On' for provocative contrast.
- Eyeliner offers up to 24 hours of waterproof wear.
- Eyeshadow provides 14 hours of crease-proof wear.
- Highlighter has a bouncy jelly texture with hyaluronic acid.
- Original line launched in 2013 and was known for high-impact formulas.
- Jacobs emphasized joy and playfulness in the new collection.
Entities
Artists
- Marc Jacobs
- Sofia Coppola
- Vivienne Westwood
- Petra Collins
Institutions
- Marc Jacobs Beauty
- Vogue
- Heaven by Marc Jacobs
- Perry Ellis
Locations
- Los Angeles
- North Fairfax Avenue
- United States