Marc Jacobs and Rachel Sennott Bring Met Gala Campaign to Life
At the 2026 Met Gala, Marc Jacobs attended with actor and writer Rachel Sennott, who stars in the brand's new campaign 'The Scene.' The campaign is a scripted micro-drama that follows Sennott's character trying to get a Met Gala invitation, blurring fiction and reality. Jacobs and Sennott wore complementary color block ensembles. The Met Gala theme was 'Costume Art.' Marc Jacobs CMO Kristin Patrick said the brand aims to build a narrative world rather than launch a product. The campaign also features Francesca Scorsese, Morgan Maher, True Whitaker, and Sandra Bernhard. Patrick emphasized that consumers engage with culture fluidly across platforms, and the brand's new platform 'Question Marc' will unfold over time. The Met Gala benefits the Metropolitan Museum of Art.
Key facts
- Marc Jacobs attended the 2026 Met Gala with Rachel Sennott.
- The Met Gala theme was 'Costume Art.'
- Sennott stars in Marc Jacobs campaign 'The Scene,' a scripted micro-drama.
- The campaign features Francesca Scorsese, Morgan Maher, True Whitaker, and Sandra Bernhard.
- Marc Jacobs CMO Kristin Patrick stated the brand aims to build a narrative world, not just launch a bag.
- The brand launched a new platform called 'Question Marc' for ongoing storytelling.
- The Met Gala benefits the Metropolitan Museum of Art.
- Jacobs and Sennott wore color block ensembles that complemented each other.
Entities
Artists
- Marc Jacobs
- Rachel Sennott
- Cher
- Kate Moss
- Francesca Scorsese
- Morgan Maher
- True Whitaker
- Sandra Bernhard
- Kristin Patrick
- Anna Wintour
- Katie Deighton
- Annie Ernaux
- Ama Ata Aidoo
- Rufus Wainwright
Institutions
- Metropolitan Museum of Art
- Marc Jacobs
- HBO
- Wall Street Journal
- Miu Miu
- Pan Am
- Blondie
Locations
- New York City
- United States
- Milan
- Italy