Manychat Rebrands with COLLINS' 'Beyond The Edge' Identity
Manychat, a Customer Conversation Platform (CCP) established seven years ago, has introduced a fresh brand identity in partnership with COLLINS, a brand experience design firm. This redesign, named 'Beyond The Edge', acts as the central visual theme for the company's identity framework. Manychat facilitates billions of interactions between brands and consumers on platforms such as WhatsApp, Facebook Messenger, Instagram, and Telegram. With a workforce of 140 spread across offices in San Francisco, New York, Barcelona, and Yerevan, it caters to tens of thousands of paying clients in 170 nations. The new identity combines 'Inside' elements—geometric shapes and muted colors reflecting a focus on technology—with 'Beyond' elements—vibrant colors and expressive forms representing limitless performance. The system is crafted to be adaptable and scalable as the company expands, embodying a community of 'edge seekers' that strive to enhance customer experiences.
Key facts
- Manychat was founded seven years ago.
- The company powers billions of conversations between brands and customers.
- Manychat supports WhatsApp, Facebook Messenger, Instagram, Telegram, and more.
- Manychat has 140 teammates across four offices in San Francisco, New York, Barcelona, and Yerevan.
- Manychat is a leading Customer Conversation Platform (CCP) with tens of thousands of paying customers in 170 countries.
- The new brand identity was developed in collaboration with COLLINS.
- The design signal 'Beyond The Edge' is the overarching visual principle.
- The identity system juxtaposes 'Inside' and 'Beyond' elements.
Entities
Institutions
- Manychat
- COLLINS
Locations
- San Francisco
- New York
- Barcelona
- Yerevan