Maja Regula Designs Minimalist Packaging for Probiotic Brand OriginBiotics
OriginBiotics, a brand specializing in probiotic supplements, has unveiled its packaging identity, crafted by Maja Regula. The design incorporates a rich forest green hue, exuding a professional yet organic vibe. Labels are kept minimal, utilizing vertical grids to organize technical information, while contrasting white and black elements enhance visibility. Eschewing conventional wellness clichés, the design prioritizes simplicity and material economy. Readable sans-serif typography clearly presents ingredients and dosage instructions, with micro-metadata strategically placed at the edges for better clarity. The layout promotes accessibility through logical grid separations. Each box and label showcases meticulous attention to finishes and textures, reflecting a sophisticated approach. This project can be viewed on Behance.
Key facts
- Maja Regula designed the packaging identity for OriginBiotics, a probiotic supplement brand.
- The design uses a deep forest green color palette.
- Labels feature strict vertical grids and minimal typography.
- White and black accents provide contrast against the dark green background.
- The packaging avoids typical wellness tropes, focusing on structural simplicity and material restraint.
- Typography uses sans-serif letterforms in disciplined, readable sizes.
- Micro-metadata such as product weight and clinical annotations are placed at margins.
- The project is featured on Behance.
Entities
Artists
- Maja Regula
Institutions
- OriginBiotics
- Behance