Mahmood's Tuta Gold Video Set in Rozzol Melara Brutalist Housing

The music video for Mahmood's Tuta Gold, a gold-certified single presented at Sanremo and featured on his album Nei letti degli altri, was filmed in the Rozzol Melara public housing complex in Trieste. Directed by Attilio Cusani, the video has surpassed 11 million views in under a week and gains about one million new streams daily on YouTube. Rozzol Melara, located four kilometers from Trieste's center, is a brutalist residential area designed by a team of architects and engineers led by Carlo Celli of Studio Celli Tognon, inspired by Le Corbusier, and built between the late 1960s and early 1980s. The complex spans nearly 90,000 square meters, originally conceived as a semi-independent urban area with shops and schools for 2,500 people. It consists of two L-shaped buildings, one double the height of the other, connected by covered walkways forming a cross in the central courtyard. The facades are reinforced concrete, earning it the nickname "Alcatraz" from locals, with vertical pillars creating large porticos. The choreography by Carlos Diaz Gandia reflects the structure's box-like form, evoking the self-contained life of the neighborhood referenced in the song. Mahmood has previously used striking locations, such as the Museo Egizio in Turin for Dorado. Rozzol Melara has also appeared in other media, including Piero Pelù's Dea Musica, Tiziano Ferro's Sere nere, and the fiction series La Porta Rossa starring Lino Guanciale.