Magdathome: new Turin design brand by Mussat Sartor and Giolito
Simone Mussat Sartor and Pierfranco Giolito launch Magdathome, a new Turin-based design brand focused on handmade, unique pieces. Mussat Sartor is a photographer with Galleria Alberto Peola and fashion designer behind Born in Berlin (co-founded with Judith Hohnschopp); Giolito is an artisan specializing in metals who has collaborated with contemporary artists and founded Diplopie about ten years ago. The brand's name references Irina Sanpiter's character in the film 'Bianco, rosso e verdone', who famously exclaims 'Non ce la faccio più' (I can't take it anymore). The founders aim to counter overly decorative design trends. Their production uses only iron and leather, manipulated directly and naturally. The limited product range includes bookshelves, magazine racks, bedside tables, and a small bathroom organizer with mirror. Forms are orthogonal in iron, with curves shaped by leather straps or soft compartments. Pieces are made to order. For updates, follow magda_t_home on Instagram.
Key facts
- Magdathome is a new design brand founded by Simone Mussat Sartor and Pierfranco Giolito.
- Mussat Sartor works as a photographer with Galleria Alberto Peola and as a fashion designer for Born in Berlin.
- Born in Berlin was co-founded by Mussat Sartor and Judith Hohnschopp.
- Giolito is an artisan specializing in metals and has collaborated with many contemporary artists.
- Giolito founded Diplopie about ten years ago.
- The brand name references Irina Sanpiter's character in the film 'Bianco, rosso e verdone'.
- Magdathome produces unique, made-to-order pieces using only iron and leather.
- Products include bookshelves, magazine racks, bedside tables, and a small bathroom organizer with mirror.
Entities
Artists
- Simone Mussat Sartor
- Pierfranco Giolito
- Paolo Mussat Sartor
- Judith Hohnschopp
- Irina Sanpiter
Institutions
- Galleria Alberto Peola
- Born in Berlin
- Diplopie
- Magdathome
- Artribune
Locations
- Turin
- Italy