ARTFEED — Contemporary Art Intelligence

MagazWine: A Magazine Printed on Wine Bottle Labels

publication · 2026-04-27

MagazWine is an editorial format by the communication agency Design Associati that turns wine bottle labels into a magazine. The first edition, released in autumn 2022, features a short story by Ariel Brandolini paired with a Cabernet Sauvignon from the Loredan Gasparini winery. The project also involves typographic collaboration with independent type foundry Zetafonts and historic printing house Tipografia Unione. Bottles are available for purchase on the MagazWine website. The initiative merges art, literature, and winemaking to create a product tied to Italian territorial excellence.

Key facts

  • MagazWine is a magazine printed on wine bottle labels.
  • It is a project by the communication agency Design Associati.
  • The first edition was released in autumn 2022.
  • It features a story by Ariel Brandolini.
  • The wine is a Cabernet Sauvignon from Loredan Gasparini winery.
  • Typography is handled by Zetafonts and Tipografia Unione.
  • Bottles are sold on the MagazWine website.
  • The project combines art, literature, and enology.

Entities

Artists

  • Ariel Brandolini

Institutions

  • Design Associati
  • Loredan Gasparini
  • Zetafonts
  • Tipografia Unione
  • MagazWine
  • Artribune

Locations

  • Italy
  • Milan

Sources