Mag to Mag: Milan's Independent Publishing Festival Returns for Third Edition

The third edition of Mag to Mag, a festival dedicated to independent publishing, will take place at BASE Milano on September 13–14, 2025. The event features over eighty publishers, two exhibitions in collaboration with IUAV and AIAP, and a free-entry market. The festival focuses on training, B2B, and workshops with an international scope. Among the participating magazines are Desired Landscapes, founded by Natassa Pappa in Athens, which combines walking, workshops, and a library-studio; VEC, a collective born during lockdown that parodies supermarket culture and operates without bylines or colophon; Lo–hi, a slow journal by photographer Tomas Falmer and writer Philip Warkander that explicitly bans AI-generated content; Tonic, a semestral exploring beverages, travel, and culture through diplomacy and religion, co-founded by Robert Ellison and Benita Finanzio; and Whatevr Fanzine, an XL-format independent luxury publication co-founded by Sébastien Jardini and Jessica Santini, printed in 15,000 copies with selective distribution. The festival underscores how magazine-making today is both method and product.