ARTFEED — Contemporary Art Intelligence

Madrid's Fashion History Mapped in New Illustrated Guide

publication · 2026-04-19

A new cultural map titled 'El Madrid de la Moda' explores the legacy of sixteen key fashion venues in Madrid. Developed by Lorenzo Caprile, Lydia García, and Jorge Arévalo, it was unveiled by the Ayuntamiento de Madrid. The journey begins at Almacen de Pontejos and features notable establishments such as Alberto Ranz's sastrería (1841), Mellerio (1613), Almacenes Madrid-París (1924), EISA (1933-1968), and Loewe. It also showcases Flora Villarreal, Almacenes Arias (1949), Tebas, Elio Berhanyer, peluquería Leonardo, Dafnis, Don Algodón, and Manuel Piña. The route ends at Pasarela Cibeles (1985) and Museo del Traje (2004). This guide can be accessed for free at tourist information centers and online at esMADRID.com and Madrid Destino's website.

Key facts

  • The guide 'El Madrid de la Moda' features sixteen fashion-related establishments in Madrid.
  • It was created by Lorenzo Caprile, Lydia García, and Jorge Arévalo.
  • The Ayuntamiento de Madrid presented the guide.
  • Stops include historic sites like Almacen de Pontejos and Mellerio jewelry.
  • EISA, Cristóbal Balenciaga's haute couture house, operated from 1933 to 1968 on Gran Vía.
  • Flora Villarreal designed the wedding dress for the duquesa de Alba in 1947.
  • The Pasarela Cibeles began in 1985 with a show in Plaza de Colón.
  • The guide is available for free at tourist points and online.

Entities

Artists

  • Lorenzo Caprile
  • Lydia García
  • Jorge Arévalo
  • Alberto Ranz
  • Cristóbal Balenciaga
  • Flora Villarreal
  • Elio Berhanyer
  • Manuel Piña

Institutions

  • Ayuntamiento de Madrid
  • Almacen de Pontejos
  • Mellerio
  • Almacenes Madrid-París
  • SEPU
  • EISA
  • Loewe
  • Almacenes Arias
  • Tebas
  • Leonardo
  • Dafnis
  • Don Algodón
  • Pasarela Cibeles
  • Museo del Traje
  • esMADRID.com
  • Madrid Destino
  • Casa Real

Locations

  • Madrid
  • Spain
  • Marqués Viudo de Pontejos
  • calle del Arenal
  • carrera de San Jerónimo
  • calle de Espoz y Mina
  • Puerta del Sol
  • Gran Vía
  • Montera
  • Claudio Coello
  • Fortuny
  • calle de Velázquez
  • Víctor Andrés Belaunde
  • Hermosilla
  • calle de Valenzuela
  • Plaza de Colón

Sources