Macondo buyer Manuel Marelli on fashion curation as art
Manuel Marelli, buyer for Verona-based multi-brand store Macondo, discusses the evolving role of the fashion buyer in the digital age. Macondo, named after Gabriel García Márquez's fictional town, positions itself as both a fashion platform and cultural hub. Its interiors were designed by Scandinavian studio Stamuli, with creative direction from Moon, the agency behind Acne Studios. The store's Collateral selection includes Frama candles, JW Anderson transparent cushions, Self Service magazine, Project213aa ebony stools, and Vyrao fragrances by Yasmin Sewell. Macondo produces an annual fanzine, started in 2020 with 10 hand-numbered copies, growing to 200 copies by 2022. Brands like Sacai and Farfetch use Macondo for exclusive events. Upcoming collaborations include Paloma Wool and a window display with JW Anderson and Michael Clark. Marelli emphasizes the need for strong storytelling in a crowded market.
Key facts
- Macondo is a multi-brand store in Verona, Italy.
- The store is named after Gabriel García Márquez's fictional town.
- Interiors designed by Scandinavian studio Stamuli.
- Creative agency Moon, known for Acne Studios, contributed to the design.
- Collateral selection includes Frama, JW Anderson, Self Service magazine, Project213aa, Vyrao.
- Annual fanzine started in 2020 with 10 copies, reached 200 in 2022.
- Brands Sacai and Farfetch host exclusive events at Macondo.
- Upcoming collaborations: Paloma Wool, JW Anderson x Michael Clark.
Entities
Artists
- Manuel Marelli
- Yasmin Sewell
- Michael Clark
- Gabriel García Márquez
Institutions
- Macondo
- Stamuli
- Moon
- Acne Studios
- Frama
- JW Anderson
- Self Service magazine
- Project213aa
- Vyrao
- Farfetch
- Sacai
- Paloma Wool
- Artribune
Locations
- Verona
- Italy