Mackage Campaign Spotlights Five Women Shaping New York's Art World
Mackage, a fashion label, has unveiled an editorial campaign spotlighting five prominent women from New York's art scene: curator Hannah Traoré, Lily Mortimer, director at David Zwirner, independent curator Brooke Wise, artist Fong Min Liao, and Caitlin Donovan from Joopiter. The campaign showcases Mackage's trench coats, with each woman curating outfits that resonate with their individual styles, resulting in portraits that merge the brand's outerwear with their fashion choices. Additionally, a street-style dialogue with Isaac Hindin-Miller featured discussions on preferred streets and aspirational artworks. Traoré picked Orchard Street, while Mortimer favored West 9th. Desired pieces included works by Cy Twombly, Bruce Nauman's 'Walk with Contrapposto', a red Rothko, and an Alexandre Calder mobile, with style tips emphasizing 'Dress for yourself' and 'Confidence is key.'
Key facts
- Mackage launched an editorial campaign featuring five women in New York's art world.
- The five women are Hannah Traoré, Lily Mortimer, Brooke Wise, Fong Min Liao, and Caitlin Donovan.
- Each woman selected Mackage looks reflecting her personality, with trench coats as a central theme.
- Hannah Traoré is the founder of Hannah Traoré Gallery, opened in 2022 in the Lower East Side.
- Lily Mortimer is a director at David Zwirner, previously at Gagosian for over a decade.
- Brooke Wise is an independent curator and chief curator at the Tom of Finland Foundation.
- Fong Min Liao is a Chinese-American multidisciplinary artist and writer.
- Caitlin Donovan is Global Head of Sales at Joopiter, a digital-first auction house founded by Pharrell Williams.
- Isaac Hindin-Miller conducted a street-style conversation with the women.
- Favorite streets: Traoré chose Orchard Street, Mortimer chose West 9th.
- Dream artworks: Mortimer and Donovan chose Cy Twombly, Wise chose Bruce Nauman's 'Walk with Contrapposto', Liao chose a red Rothko, Traoré chose an Alexandre Calder mobile.
- Style advice included 'Dress for yourself and not for others' and 'Confidence is key'.
Entities
Artists
- Hannah Traoré
- Lily Mortimer
- Brooke Wise
- Fong Min Liao
- Caitlin Donovan
- Isaac Hindin-Miller
- Cy Twombly
- Bruce Nauman
- Mark Rothko
- Alexandre Calder
- Pharrell Williams
- Hannah Traore
Institutions
- Mackage
- Hannah Traoré Gallery
- David Zwirner
- Gagosian
- Tom of Finland Foundation
- Joopiter
- Christie's
- Whitewall
- Hannah Traore Gallery
Locations
- New York
- United States
- Lower East Side
- Los Angeles
- Orchard Street
- West 9th