M5S anti-euro ad uses Einaudi's music without permission
The Italian political party Movimento 5 Stelle (M5S) has released a new advertisement opposing the euro, which has drawn criticism for its poor quality and for using composer Ludovico Einaudi's music without authorization. The spot features deputy Paola Taverna appealing to a protagonist who dreams of returning to the lira era, symbolically transforming a one-euro coin into a 1,000 lire note. Einaudi's staff publicly stated that the composer never authorized the use of his music for political propaganda and demanded its removal from the video. This incident mirrors a previous case involving Fratelli d'Italia, which used an image by Oliviero Toscani without permission. The article criticizes M5S, a party that champions legality, for violating copyright law.
Key facts
- M5S released an anti-euro advertisement featuring deputy Paola Taverna.
- The ad uses music by Ludovico Einaudi without authorization.
- Einaudi's staff demanded removal of the music, stating it was used illegitimately.
- The ad depicts a dream sequence where a euro coin is turned into a 1,000 lire note.
- The article criticizes the ad's technical and aesthetic quality.
- A similar incident occurred with Fratelli d'Italia using an image by Oliviero Toscani without permission.
- The article argues that M5S, as defenders of legality, should not violate copyright.
- The ad is part of M5S's campaign for a referendum against the euro.
Entities
Artists
- Ludovico Einaudi
- Oliviero Toscani
Institutions
- Movimento 5 Stelle
- Fratelli d'Italia
- Artribune
Locations
- Italy