LVMH Opens 75 Maison Workshops for Free Public Access in 2026

LVMH's sixth edition of Les Journées Particulières will take place from October 16 to 18, 2026, offering free access to workshops, factories, and heritage sites across France and internationally. The event, themed 'Aux Racines du Rêve,' will showcase the natural, cultural, and human heritage behind luxury craftsmanship. Over 200,000 visitors attended the 2022 edition, which opened 93 sites in 15 countries. This year, 75 Maisons under LVMH will participate, including Louis Vuitton, Guerlain, Christian Dior, Ruinart, Bvlgari, Berluti, Moynat, Tiffany & Co., and Hennessy. Visitors can explore places like the Château de la Colle Noire (former home of Christian Dior), the medieval chalk cellars of Ruinart in Reims (a UNESCO World Heritage site), and boutiques on Place Vendôme in Paris and Via Condotti in Rome. The event aims to connect the public with artisans and the skills that define luxury. Antoine Arnault, LVMH's Director of Image & Environment and founder of the event, emphasized that the theme roots craftsmanship in places, cultures, and gestures. Registration details will be announced later.