LVMD Team Rebrands Coffee Roastery Roasting Brew

LVMD TEAM has completed a rebranding project for the specialty coffee roastery Roasting Brew. The new identity aims to demystify specialty coffee for consumers, using packaging as an instructional guide. The design features black packaging for espresso and white for filter coffee, with infographics on stickers and pack bottoms detailing bean origin and brewing instructions. The brand's team includes professional baristas, Q-graders, and taste judges from roasting championships and the Brewers Cup. Their mission is to make specialty coffee affordable and accessible for home, outdoor, and café use. The rebranding emphasizes that coffee packaging serves as a gateway to the specialty coffee universe, encouraging exploration of taste, altitude, climate, and processing. The project is showcased on the company's website at https://rb.coffee/.