ARTFEED — Contemporary Art Intelligence

Luxury watch market favors vintage as Phillips leads H1 2024 sales

market-auction · 2026-04-26

During the initial six months of 2024, Phillips dominated the luxury watch auction sector, generating CHF 39.6 million. Christie's followed with CHF 24.8 million, while Monaco Legend and Sotheby's reported $23.6 million and $15.8 million, respectively. Prominent brands such as Patek Philippe and Rolex commanded impressive prices, although newer models encountered difficulties. Vintage timepieces thrived, particularly those featuring gold-steel combinations. At the May 2024 auction in Hong Kong, a Cartier magnetic pendulum clock fetched $1.92 million, setting a new world record. In 2023, significant transactions included a Patek Philippe 2523 J for $8.5 million, Marlon Brando's Rolex GMT-Master for $4.75 million, a Philippe Dufour for $5.32 million, and a Richard Mille for $4.19 million.

Key facts

  • Phillips led H1 2024 with CHF 39.6 million in watch sales.
  • Christie's had CHF 24.8 million, Monaco Legend $23.6 million, Sotheby's $15.8 million.
  • Vintage watches outperform newer production models.
  • Gold-steel combination trend resurfaces with 'Old Money' aesthetic.
  • Cartier magnetic pendulum table clock sold for $1.92 million at Phillips Hong Kong May 2024.
  • Only four Cartier magnetic clocks were made by Maurice Couët; this is the only known surviving example.
  • Patek Philippe 2523 J sold for $8.5 million in 2023, one of three with North America cloisonné enamel dial.
  • Rolex GMT-Master owned by Marlon Brando sold for $4.75 million in 2023.
  • Philippe Dufour Grande & Petite Sonnerie Wristwatch No. 1 sold for $5.32 million in 2023.
  • Richard Mille RM53-02 Tourbillon Sapphire sold for $4.19 million in 2023.

Entities

Artists

  • Maurice Couët
  • Marguerite Koch
  • Antoine Gerlach
  • Louis Cottier
  • Marlon Brando
  • Petra Brando
  • Mohammed Zaman
  • Philippe Dufour
  • Qianlong
  • Emma De Gaspari

Institutions

  • Phillips
  • Christie's
  • Monaco Legend
  • Sotheby's
  • Patek Philippe
  • Rolex
  • Philippe Dufour
  • Cartier
  • Richard Mille
  • Stern Frères
  • Phillips Hong Kong
  • Christie's Hong Kong
  • Christie's Geneva
  • Sotheby's Hong Kong
  • Artribune

Locations

  • Hong Kong
  • China
  • Geneva
  • Switzerland

Sources