Luxury fashion industry faces severe downturn in 2024
Since the latter half of 2023, the luxury fashion sector has been experiencing a downturn, with no signs of recovery on the horizon. The post-Covid excitement has diminished, impacted by global conflicts, pressures on the Western middle class, and elevated interest rates. Retail sales in China have hit an 18-month low, reflecting a significant drop in consumer interest. A global sell-off was triggered by a Wall Street crash on August 2. In the first half of 2024, LVMH and Richemont reported a modest 1% increase in fashion sales, while Kering faced declines: Gucci fell by 19%, and Saint Laurent by 9%. Burberry's sales dropped 20%, while Hermès saw a growth of 13.3%. Italian brands, like Ferragamo, faced a staggering 73.2% profit decline, affecting Italy's textile regions, which are reporting a shortage of orders. Noteworthy creative shifts include new positions for Sarah Burton and John Galliano.
Key facts
- Luxury fashion downturn began in H2 2023 with no immediate recovery expected
- Asia-Pacific demand, especially Chinese consumers, has sharply declined
- Wall Street crash on August 2, 2024 triggered global market sell-offs
- LVMH fashion and leather goods grew only 1% in Q2 2024
- Kering's Gucci sales dropped 19% in Q2 2024
- Hermès grew 13.3% in Q2 2024, outperforming peers
- Ferragamo net profits fell 73.2% in H1 2024
- Prada Group grew 17% in H1 2024, with Miu Miu up 93%
- Italian textile districts report lack of orders amid production fragmentation
- Tod's Group delisted on June 7, 2024; OTB Group postponed IPO
Entities
Artists
- Sarah Burton
- John Galliano
- Pier Paolo Piccioli
- Peter Hawkings
- Alessandro Michele
- Aldo Premoli
Institutions
- LVMH
- Louis Vuitton
- Christian Dior
- Richemont
- Cartier
- Kering
- Gucci
- Saint Laurent
- Balenciaga
- Alexander McQueen
- Bottega Veneta
- Kering Eyewear
- Burberry
- Hugo Boss
- Hermès
- Ferragamo
- Armani
- Tod's Group
- OTB Group
- Cucinelli
- Moncler
- Prada
- Zegna
- Miu Miu
- Valentino
- Artribune
- L'Uomo Vogue
- Apstudio
Locations
- Italy
- China
- Asia-Pacific
- Japan
- Europe
- United States
- Americas
- Middle East
- Hong Kong
- New York
- Como
- Santa Croce sull'Arno
- Prato
- Lombardy
- Veneto
- Tuscany
- Cernobbio
- Sicily
- Wall Street