ARTFEED — Contemporary Art Intelligence

Luxury fashion industry faces severe downturn in 2024

economy-finance · 2026-04-26

Since the latter half of 2023, the luxury fashion sector has been experiencing a downturn, with no signs of recovery on the horizon. The post-Covid excitement has diminished, impacted by global conflicts, pressures on the Western middle class, and elevated interest rates. Retail sales in China have hit an 18-month low, reflecting a significant drop in consumer interest. A global sell-off was triggered by a Wall Street crash on August 2. In the first half of 2024, LVMH and Richemont reported a modest 1% increase in fashion sales, while Kering faced declines: Gucci fell by 19%, and Saint Laurent by 9%. Burberry's sales dropped 20%, while Hermès saw a growth of 13.3%. Italian brands, like Ferragamo, faced a staggering 73.2% profit decline, affecting Italy's textile regions, which are reporting a shortage of orders. Noteworthy creative shifts include new positions for Sarah Burton and John Galliano.

Key facts

  • Luxury fashion downturn began in H2 2023 with no immediate recovery expected
  • Asia-Pacific demand, especially Chinese consumers, has sharply declined
  • Wall Street crash on August 2, 2024 triggered global market sell-offs
  • LVMH fashion and leather goods grew only 1% in Q2 2024
  • Kering's Gucci sales dropped 19% in Q2 2024
  • Hermès grew 13.3% in Q2 2024, outperforming peers
  • Ferragamo net profits fell 73.2% in H1 2024
  • Prada Group grew 17% in H1 2024, with Miu Miu up 93%
  • Italian textile districts report lack of orders amid production fragmentation
  • Tod's Group delisted on June 7, 2024; OTB Group postponed IPO

Entities

Artists

  • Sarah Burton
  • John Galliano
  • Pier Paolo Piccioli
  • Peter Hawkings
  • Alessandro Michele
  • Aldo Premoli

Institutions

  • LVMH
  • Louis Vuitton
  • Christian Dior
  • Richemont
  • Cartier
  • Kering
  • Gucci
  • Saint Laurent
  • Balenciaga
  • Alexander McQueen
  • Bottega Veneta
  • Kering Eyewear
  • Burberry
  • Hugo Boss
  • Hermès
  • Ferragamo
  • Armani
  • Tod's Group
  • OTB Group
  • Cucinelli
  • Moncler
  • Prada
  • Zegna
  • Miu Miu
  • Valentino
  • Artribune
  • L'Uomo Vogue
  • Apstudio

Locations

  • Italy
  • China
  • Asia-Pacific
  • Japan
  • Europe
  • United States
  • Americas
  • Middle East
  • Hong Kong
  • New York
  • Como
  • Santa Croce sull'Arno
  • Prato
  • Lombardy
  • Veneto
  • Tuscany
  • Cernobbio
  • Sicily
  • Wall Street

Sources