Luxury brands pivot to beauty and skincare for growth
Estée Lauder acquired Tom Ford in November 2023, licensing apparel production to Zegna, prioritizing cosmetics over fashion. Puig acquired Jean Paul Gaultier and Dries Van Noten, leveraging its beauty core. Richemont's Cartier built Haute Parfumerie et Beauté around its Pasha fragrance. Hermès invests in fragrances despite Birkin bags. Kering bought Creed from BlackRock in June 2023. Chanel released a Martin Scorsese short for Bleu de Chanel starring Timothée Chalamet. Skincare now surpasses perfumes, offering lower price points and broader demographics. Celebrities launched brands: Cindy Crawford's Meaningful Beauty (2004), Gwyneth Paltrow's Goop, Rihanna's Fenty Beauty (2017) with 40 foundation shades, Selena Gomez's Rare Beauty, Adele's The Shelbourne Collective, Lady Gaga's Haus Labs, Ariana Grande's R.e.m. Beauty, Millie Bobby Brown's Florence by Mills, Jessica Alba's Honest Beauty, Jennifer Aniston's LolaVie, Pharrell Williams' Humanrace, Harry Styles' Pleasing (2022), Brad Pitt's Le Domaine (vegan, multigender). Marina Abramović launched Abramovich Longevity Method with Dr. Nonna Brenner, blending skincare with self-awareness philosophy.
Key facts
- Estée Lauder acquired Tom Ford in November 2023, licensing apparel to Zegna.
- Puig acquired Jean Paul Gaultier and Dries Van Noten, focusing on beauty.
- Richemont's Cartier expanded Haute Parfumerie et Beauté around Pasha fragrance.
- Kering acquired Creed from BlackRock in June 2023.
- Chanel released a Martin Scorsese short for Bleu de Chanel starring Timothée Chalamet.
- Skincare now outperforms perfumes in luxury brand extensions.
- Rihanna's Fenty Beauty launched in 2017 with 40 foundation shades.
- Marina Abramović launched Abramovich Longevity Method with Dr. Nonna Brenner.
Entities
Artists
- Marina Abramović
- Cindy Crawford
- Gwyneth Paltrow
- Rihanna
- Selena Gomez
- Adele
- Lady Gaga
- Ariana Grande
- Millie Bobby Brown
- Jessica Alba
- Jennifer Aniston
- Pharrell Williams
- Harry Styles
- Brad Pitt
- Timothée Chalamet
- Martin Scorsese
- Aldo Premoli
Institutions
- Estée Lauder
- Zegna
- L'Oréal
- Puig
- Richemont
- Cartier
- Hermès
- Kering
- BlackRock Long Term Private Capital Europe
- Chanel
- Meaningful Beauty
- Goop
- Fenty Beauty
- Rare Beauty
- The Shelbourne Collective
- Haus Labs
- R.e.m. Beauty
- Florence by Mills
- Honest Beauty
- LolaVie
- Humanrace
- Pleasing
- Le Domaine
- Abramovich Longevity Method
- Artribune
- L'Uomo Vogue
- Apstudio
Locations
- New York
- Milano
- Biella
- Paris
- Madrid
- Geneva
- Frankfurt
- Cernobbio
- Sicily