Luxury Brands Court Gym-Goers With Sporty Sneaker Collaborations
Luxury fashion brands are venturing into the athletic sneaker segment, appealing to consumers in search of versatile footwear that serves both performance and street style. Bottega Veneta showcases its Orbit runner at $1,050, while Berluti introduces the Shadow sneaker priced at $1,400, and Prada refreshes its America’s Cup line. Notable collaborations feature Loewe partnering with On in 2022 and Thom Browne working with Asics on a limited-edition Gel-Kayano for $450. Stylist Nick Wooster observes that these brands are broadening their market reach, and Robert Burke, CEO of Taylor / Burke Communications, points out that collaborative sneakers are offered at more accessible price points. Jian DeLeon from Nordstrom notes the trend of sporting performance sneakers beyond the gym, citing influences from Princess Diana and John F. Kennedy Jr. Other prices include Loewe x On Cloudtilt at $590 and Prada America’s Cup at $925.
Key facts
- Bottega Veneta promotes its Orbit runner made from technical fabric and mesh.
- Berluti has unveiled a lighter knit-upper Shadow sneaker.
- Prada continues updating its America’s Cup models, originally made for its Luna Rossa sailing team in the late 1990s.
- Loewe partnered with On in 2022.
- Thom Browne collaborated with Asics on a limited-edition Gel-Kayano runner with grosgrain stripe.
- Nick Wooster notes a synergy between Thom Browne and fitness culture.
- Robert Burke says collaboration sneakers are priced more accessibly than mainline products.
- Jian DeLeon observes that double-duty performance sneakers are the new casual sport coat.
Entities
Artists
- Nick Wooster
- Robert Burke
- Jian DeLeon
- Princess Diana
- John F. Kennedy Jr.
- Jerry Seinfeld
- Eric Twardzik
Institutions
- Bottega Veneta
- Berluti
- Prada
- Luna Rossa
- Loewe
- On
- Thom Browne
- Asics
- Taylor / Burke Communications
- Nordstrom
- Barry's Bootcamp
- FX
Locations
- São Paulo
- Brazil
- Boston
- United States