LUE Collagen Supplement Packaging by Yuliia Hrabynska
Yuliia Hrabynska designed the packaging for LUE, a collagen supplement brand targeting Gen Z. The visual identity departs from traditional health and wellness tropes, using a vibrant neon green against deep blacks and clinical whites. Large-scale letterforms serve as the primary visual mass in high-contrast layouts. The packaging employs a modular system that scales across product formats, maintaining consistency while allowing for flavor and function differentiation. Material choices in 3D renders suggest a premium yet accessible product. Hrabynska's work prioritizes scale contrast and a limited color story to achieve a memorable presence in the market.
Key facts
- LUE is a collagen supplement brand.
- Packaging design by Yuliia Hrabynska.
- Target audience is Gen Z.
- Color palette: neon green, deep black, clinical white.
- Large-scale letterforms are primary visual element.
- Modular system scales across product formats.
- 3D renders show premium material choices.
- Design departs from traditional health and wellness tropes.
Entities
Artists
- Yuliia Hrabynska