Ludovica Serafini and Roberto Palomba on 30 Years of Design

Italian designers Ludovica Serafini (Rome, 1961) and Roberto Palomba (Cagliari, 1963) reflect on three decades of collaboration since founding Palomba Serafini Associati in 1994. Their iconic Dom ceiling lamp (1997) for Foscarini marked an early milestone. They have worked with major brands like Zanotta, Kartell, Poltrona Frau, and Purho. Recent projects include the Stua collection in Murano glass for Purho, described as having a 'liquid soul,' and the interior of a mega yacht. They emphasize a consistent design philosophy spanning architecture, interior design, and product design, aligning with Ernesto Rogers' motto 'from the spoon to the city.' They reject the idea of prioritizing detail over overall vision. Key personal projects include their home in Sogliano Cavour (Lecce), a small house in Rome, the restored frantoio (olive mill) in Sogliano Cavour, the award-winning hospitality project Palazzo Daniele, and their studio in Milan. They were protagonists at the latest Salone del Mobile in Milan. The interview covers their first meeting (Rome, spring, university architecture), the evolution of relationships with brands, and their current focus on architecture, hospitality, and product design. They state they have no time for bilancio (stocktaking) as they still have much to do.