Lucas Gil-Turner Imagines Branding for Mies van der Rohe Firm
Lucas Gil-Turner created a tribute project envisioning a brand identity for Mies van der Rohe's architecture firm. The concept embraces the 'less is more' principle through simplicity, geometric composition, and absence of ornament. The logo has two versions: full name and initials-only. Color palette uses three grays plus black and white. Typeface is Din Pro, originating from the 1931 German DIN 1451 standard for industrial and signage use.
Key facts
- Lucas Gil-Turner created a branding concept for Mies van der Rohe's architecture firm.
- The project is a tribute to one of his favorite architects.
- The concept is based on 'less is more' with simplicity and geometric composition.
- Logo has extended and reduced versions.
- Color palette: three grays, black, and white.
- Typeface is Din Pro, from the 1931 DIN 1451 standard.
- Din Pro was designed for industrial and technical use.
- The project was published on February 20, 2022.
Entities
Artists
- Lucas Gil-Turner
- Mies van der Rohe
Institutions
- German Institute for Standardisation