Love Island UK vs US: Viewing Figures, Celebrity Fans, and Format Changes
On Monday, the 13th season of Love Island UK wrapped up, crowning Julia Majchrzak and Lorenzo Alessi as the champions. The finale attracted an average of 1.1 million viewers, a decline from last year's 1.3 million. In contrast, the eighth season of the US version dominated streaming platforms for five weeks, garnering attention from celebrities such as Lizzo and Megan Thee Stallion. Content creator Sarel criticized the UK edition for its lack of authentic romance, pointing to couples like Indiyah Polack and Dami Hope. Aaron Evans suggested that the US version's appeal stemmed from its fresh outlook and robust social media presence. TikTok revealed that #LoveIsland had 123,000 posts in the UK, compared to 1.09 million in the US. ITV defended the UK series, asserting its cultural significance with over 2 billion streams on ITVX.
Key facts
- Julia Majchrzak and Lorenzo Alessi won the 13th series of Love Island UK.
- The final drew 1.1 million average viewers across all devices, down from 1.3 million last year.
- The US eighth series was the number one reality show for five weeks on streaming.
- Celebrities Lizzo, Demi Lovato, Kesha, and Megan Thee Stallion are fans of the US version.
- Sarel, a TikTok content creator with 1.2 million followers, says the UK series lacks romance.
- Aaron Evans, winner of The Traitors UK, appeared on Love Island USA.
- TikTok stats: #LoveIsland had 123,000 UK posts and 1.09 million US posts during the latest series.
- ITV says Love Island UK has had over 2 billion streams on ITVX.
- The US version has over 1,000 media partners, according to Peacock.
- Dami Amoo, a superfan, says the UK series is 'overproduced'.
Entities
Artists
- Julia Majchrzak
- Lorenzo Alessi
- Molly-Mae Hague
- Tommy Fury
- Ekin-Su Cülcüloğlu
- Davide Sanclimenti
- Lizzo
- Demi Lovato
- Kesha
- Megan Thee Stallion
- Sarel
- Indiyah Polack
- Dami Hope
- Aaron Evans
- Carly Thomas
- Dami Amoo
- Srosh Khan
- Jack Gray
Institutions
- ITV
- Peacock
- BBC Newsbeat
- TikTok
- The Hollywood Reporter
- ITVX
Locations
- UK
- United States
- US
- States