ARTFEED — Contemporary Art Intelligence

Louvre launches Beyoncé and Jay-Z tour after Apeshit video

exhibition · 2026-05-04

The Louvre has introduced a guided tour following the artworks featured in Beyoncé and Jay-Z's music video for 'Apeshit,' released a month ago. The video, filmed during a private overnight closure of the museum, showcases masterpieces such as the Winged Victory of Samothrace, the Mona Lisa, and the Venus de Milo. The 90-minute tour begins at the Winged Victory and includes seventeen stops. This is not the first pop-culture-inspired itinerary at the Louvre; previous tours have been based on Dan Brown's 'The Da Vinci Code' and will.i.am's 'Mona Lisa Smile' video. The museum has a history with the Carters, who shared selfies with Louvre artworks four years ago. The tour is expected to attract hundreds of fans.

Key facts

  • Beyoncé and Jay-Z released 'Apeshit' from album 'Everything Is Love' as The Carters.
  • The music video was filmed at the Louvre during a private overnight closure.
  • The Louvre launched a 90-minute guided tour following the video's artworks.
  • The tour includes seventeen stops, starting with the Winged Victory of Samothrace.
  • Other stops include the Mona Lisa, Venus de Milo, and The Wedding Feast at Cana.
  • Beyoncé and Jay-Z previously shared selfies with Louvre artworks four years ago.
  • The Louvre has offered tours based on 'The Da Vinci Code' and will.i.am's 'Mona Lisa Smile'.
  • The tour is expected to draw hundreds of fans to the museum.

Entities

Artists

  • Beyoncé
  • Jay-Z
  • The Carters
  • Leonardo da Vinci
  • Antonio Canova
  • Andrea Solario
  • Rosso Fiorentino
  • Paolo Veronese
  • Dan Brown
  • will.i.am
  • Nicole Scherzinger
  • Valentina Poli

Institutions

  • Louvre
  • Artribune
  • Black Eyed Peas

Locations

  • Paris
  • France

Sources