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Louis Vuitton's Regeneration 2030: Christelle Capdupuy on Sustainability and Craft

other · 2026-07-26

In an interview with Whitewall, Christelle Capdupuy, the Senior Vice President of Sustainability at Louis Vuitton, unveiled the environmental strategy known as Regeneration 2030. This initiative is designed to rejuvenate ecosystems, emphasizing aspects such as climate action, biodiversity, water management, and circular creativity. Given that over 90% of the brand's raw materials originate from nature, the focus is on making positive impacts. Notable features include the adoption of regenerative agriculture for cotton, leather, and alcohol, with a commitment to sourcing 100% of perfume alcohol from regenerative methods by the end of 2026. The "Resource" project aims to repurpose inactive stock, while the Women's Spring/Summer 2026 collection utilized 80% rented materials. Additionally, the LV Shift Supply Chain Initiative is set to launch in 2024, and a collaboration with Grain de Sail has achieved a 90% reduction in emissions. The roadmap also plans to educate over 150 farmers in regenerative techniques.

Key facts

  • Louis Vuitton launched Regeneration 2030, a new environmental roadmap focusing on climate, biodiversity, water stewardship, and circular creativity.
  • Christelle Capdupuy is Louis Vuitton's Senior Vice President of Sustainability.
  • Over 90% of Louis Vuitton's raw materials come from nature.
  • By end of 2026, 100% of alcohol sourced for perfumes will come from regenerative agriculture.
  • Internal project 'Resource' revalues dormant stock through reuse, rework, and recycling.
  • Women's Spring/Summer 2026 show at the Louvre: 80% of scenography materials rented or reused, 97% reused, recycled, or donated.
  • Men's Spring/Summer 2026 show at Centre Pompidou: more than half of materials rented.
  • Partnership with Grain de Sail: nine transatlantic cargo sailboat crossings completed, reducing emissions by 90%.
  • Since 2023, Louis Vuitton has engaged and trained over 150 farmers across eight countries in regenerative agriculture.
  • Nearly 50% of Louis Vuitton's carbon footprint comes from raw materials.

Entities

Artists

  • Christelle Capdupuy

Institutions

  • Louis Vuitton
  • Whitewall
  • LVMH
  • Rimowa
  • Dior
  • Grain de Sail
  • Louvre
  • Centre Pompidou

Locations

  • United States
  • France

Sources