Louis Vuitton opens temporary hotel pop-up in London Mayfair townhouse
To mark 130 years of its Monogram, Louis Vuitton has converted a Georgian townhouse in Mayfair, London, into a temporary hotel pop-up. Situated at 28 Berkeley Square, this three-story immersive space merges retail, hospitality, and exhibition. Each level features signature bags—Speedy, Keepall, Noé, Alma, and Neverfull—creating a narrative around luxury travel. The Keepall Lobby provides travel accessories and concierge repair services, while Café Alma, inspired by the 1992 bag, offers a seasonal menu in an Art Deco setting. The Speedy Room serves as a luxurious guest suite, highlighting the Speedy P9 reimagined by Pharrell Williams in a gold 'Safe Room.' The pop-up is open from 24 April to 21 June 2026.
Key facts
- Louis Vuitton's temporary hotel pop-up in London marks 130 years of its Monogram.
- The pop-up is located at 28 Berkeley Square, London W1J 6EN, United Kingdom.
- The Georgian townhouse was formerly Morton's private members' club.
- The Monogram was first conceived in 1896 by Georges Vuitton.
- Each floor is anchored by bags: Speedy, Keepall, Noé, Alma, and Neverfull.
- The Speedy P9 is a contemporary reworking by Pharrell Williams.
- The Neverfull Gym notes the bag's weight of 800 grams and capacity of 100 kilograms.
- Bar Noé offers cocktails including a chocolate Old Fashioned and Bellini 1885.
Entities
Artists
- Georges Vuitton
- Audrey Hepburn
- Pharrell Williams
- Sofia de la Cruz
Institutions
- Louis Vuitton
- Morton's private members' club
- Wallpaper*
- Chartered Institute of Journalists
Locations
- London
- Mayfair
- 28 Berkeley Square
- London W1J 6EN
- United Kingdom
- Paris
- Place de l'Alma