Louis Vuitton launches 'Louis The Game' NFT and video game
Louis Vuitton has released 'Louis The Game', a mobile platformer where players collect floating candles across 3D environments to unlock 200 anecdotes about the brand's history. The game, developed with Possible, is not a casual experience but a 'Collect-A-Thon' inspired by Nintendo 64 classics, targeting dedicated gamers. It also promotes the launch of three NFT series, one by Mike 'Beeple' Winkelmann. The game's only languages are English and Chinese, reflecting the Asian mobile gaming market. Louis Vuitton's gaming history includes collaborations with Square Enix's Lightning in 2016 and Riot Games' League of Legends in 2019, plus a previous endless runner for Virgil Abloh's collection.
Key facts
- Louis The Game is a mobile platformer where players collect floating candles in 3D environments.
- Each candle unlocks one of 200 anecdotes about Louis Vuitton's history.
- The game is a 'Collect-A-Thon' inspired by Nintendo 64 platformers, not a casual mobile game.
- It promotes the launch of three NFT series, one by Mike 'Beeple' Winkelmann.
- The game is available only in English and Chinese.
- Louis Vuitton previously used Final Fantasy's Lightning as a model in 2016.
- Louis Vuitton collaborated with Riot Games for League of Legends in 2019.
- The game was developed by Possible.
- The game's first two levels depict Louis Vuitton's journey from Jura to Paris.
- The Paris level is the most detailed.
- The game is available on smartphones.
- Louis Vuitton had previously released an endless runner for Virgil Abloh's collection.
Entities
Artists
- Louis Vuitton
- Nicolas Ghesquière
- Marc Jacobs
- Virgil Abloh
- Mike 'Beeple' Winkelmann
- Claire 'Lightning' Farron
Institutions
- Louis Vuitton
- Square Enix
- Riot Games
- Possible
- Artribune
- Nintendo 64
Locations
- Jura
- Paris
- France
- China
- Japan
- USA