Louis Vuitton, Gucci, Dior Deepen Art Ties for Resort Collections

Louis Vuitton staged its resort 2027 runway show at The Frick Collection, marking a three-year partnership including funding for three special exhibitions, free admission evenings (Louis Vuitton First Fridays), and a curatorial research associate position. The collection also collaborates with the Keith Haring Foundation, featuring motifs like Haring's New York apple and 1982 'dogs with UFOs' on origami-folded shirts. The invite reproduced an antique Louis Vuitton briefcase graffitied by Haring in 1984. Gucci took over Times Square for its show, citing Robert Longo's 'Men in the Cities' series as inspiration. Dior, under Jonathan Anderson, showed at LACMA's David Geffen Galleries, referencing Marlene Dietrich and collaborating with Ed Ruscha, whose 2024 painting 'Says I, to Myself Says I' appeared on shirts. Art historian Amelia Marran-Baden noted that digital media has made designers' processes more accessible, and luxury brands are leveraging art partnerships to build cultural capital. The three houses are using the US resort season to highlight artistic collaborations.