LOTIPA's Patta Branding System for Pet Gear
LOTIPA has introduced a new visual branding concept for Patta, a company specializing in stylish pet accessories tailored for urban living. This project incorporates the talents of multiple designers, including Antoniel Felaínne and Ax Leandro, among others, and features an array of products such as leather leashes and modular containers. The branding includes a sleek wordmark, modern typography, and a focus on tactile materials. By ensuring uniformity across various platforms, the campaign strives to create a unique identity that positions pet products as fashionable choices for city dwellers. More details are available on LOTIPA’s website.
Key facts
- Patta is a pet lifestyle brand.
- The branding system was designed by LOTIPA.
- Contributors include Antoniel Felaínne, Ax Leandro, Lucas Oliveira, ESTÚDIO TRAUMA, Alex Monteiro, Aldenis Rodrigues, Lukas Martins, and Arluy.
- The system includes woven tags, leash hooks, modular boxes, leather straps, and matte enamel pins.
- The main mark is a soft wordmark with smooth curves.
- The visual identity is applied across web pages, print tags, and street culture.
- The design balances playful tone with firm structure.
- The case study is available on LOTIPA's website.
Entities
Artists
- Antoniel Felaínne
- Ax Leandro
- Lucas Oliveira
- Alex Monteiro
- Aldenis Rodrigues
- Lukas Martins
- Arluy
Institutions
- LOTIPA
- ESTÚDIO TRAUMA