LOTIPA Crafts Brand Identity for High-End Furniture Maker FREY
LOTIPA has designed a new visual identity for FREY, a custom high-end furniture brand that emphasizes craftsmanship, quality, and design excellence. The branding includes a logo, typeface, and color palette that reflect modern sophistication and the brand's commitment to enduring, functional beauty. FREY offers interior design services and bespoke projects for both commercial and residential spaces. The identity aims to set a new precedent in the furniture industry by conveying a narrative of elegance and meticulous attention to detail from design consulting through manufacturing and assembly.
Key facts
- LOTIPA created the visual identity for FREY.
- FREY specializes in custom high-end furniture.
- The branding includes logo, typeface, and color palette.
- FREY offers interior design services and bespoke projects.
- Projects cater to both commercial and residential spaces.
- The identity emphasizes craftsmanship, quality, and design excellence.
- The visual elements feature clean lines and understated elegance.
- The branding aims to set a new precedent in the furniture industry.
Entities
Institutions
- LOTIPA
- FREY