Loris Gréaud's Inverted Exhibition Model at Palais de Tokyo
Loris Gréaud subverts the conventional exhibition order—creation of works followed by their presentation—by staging a series of events in Paris (Palais de Tokyo, February 14–May 2008) and London (ICA). These events involve producing commercials, launching a candy brand, and performing an opera. The project requires a large production team and assistants to highlight the production process, demonstrating how post-conceptual art dissolves into the cultural entertainment industry.
Key facts
- Loris Gréaud inverts the traditional exhibition sequence.
- Events take place at Palais de Tokyo (Paris, Feb–May 2008) and ICA (London).
- The project includes commercials, a candy brand, and an opera.
- A large production team and assistants are involved.
- The work emphasizes the production process.
- It shows post-conceptual art merging with entertainment industry.
- The exhibition runs from February 14 to May 2008.
- The project is described as entrepreneurial.
Entities
Artists
- Loris Gréaud
Institutions
- Palais de Tokyo
- ICA
Locations
- Paris
- France
- London
- United Kingdom
Sources
- artpress —