LOOP's 3D Motion Design for Döcke Building Materials
Russian creative studio LOOP has unveiled an innovative motion design project for Döcke, a leading supplier of building materials for suburban residences. Launched on February 3, 2021, this project showcases the materials through striking visuals inspired by luxury consumer products such as smartphones and sports cars, setting a new standard in the construction sector. Led by Alex Mikhaylov and Max Chelyadnikov, the team included skilled 3D artists like Dmitriy Paukov and Artemy Perevertin. Lighting was expertly handled by Gorbachev and Chelyadnikov, while sound design was contributed by the team Monoleak.
Key facts
- LOOP created a motion design project for Döcke, a Russian building materials supplier.
- The project used visual techniques from high-end consumer products like phones and cars.
- Creative directors were Alex Mikhaylov and Max Chelyadnikov.
- 3D artists included Dmitriy Paukov, Artemy Perevertin, Daniil Rybkin, Filipp Gorbachev, Roman Senko, E.D.Satan, and Vitaliy Babich.
- Lighting by Filipp Gorbachev and Max Chelyadnikov.
- Compositing by Max Chelyadnikov.
- Sound by Monoleak.
- Project shared on February 3, 2021.
Entities
Artists
- Alex Mikhaylov
- Max Chelyadnikov
- Dmitriy Paukov
- Artemy Perevertin
- Daniil Rybkin
- Filipp Gorbachev
- Roman Senko
- E.D.Satan
- Vitaliy Babich
- Monoleak
Institutions
- LOOP
- Döcke
Locations
- Russia