ARTFEED — Contemporary Art Intelligence

London Art Week: Frieze Fairs Report Strong Sales and Crowds

festival-fair · 2026-04-27

During the 2022 London art week, Frieze London and Frieze Masters experienced unprecedented attendance, overcoming worries about Paris+. The VIP previews were packed, and sales flourished as a result of the weak pound enticing dollar buyers. Christie's noted a 10% rise in US clientele. At Frieze Masters, a Bruegel the Elder was sold by Johnny van Haeften for over $10 million, while David Zwirner achieved $6 million for a Kerry James Marshall. Gagosian's booth for Jadé Fadojutimi was completely sold out. Xavier Hufkens sold a Milton Avery for $250,000 and a McArthur Binion for $400,000. Tracey Emin's artwork fetched £950,000. Additionally, Italian galleries showed strong performance. A Spotlight section on 20th-century women artists, curated by Camille Morineau and AWARE, was featured at Frieze Masters.

Key facts

  • Frieze London and Frieze Masters held in Regent's Park, London, October 2022.
  • Record attendance despite competition from Paris+.
  • Weak pound boosted sales for dollar-based buyers.
  • Christie's reported 10% increase in US clients.
  • Johnny van Haeften sold Bruegel the Elder work for over $10 million at Frieze Masters.
  • David Zwirner sold Kerry James Marshall painting for $6 million to an American museum.
  • Gagosian sold out Jadé Fadojutimi booth with works around £500,000.
  • Xavier Hufkens sold Milton Avery work for $250,000 to Asian museum and McArthur Binion for $400,000 to American museum.
  • Tracey Emin painting sold for £950,000; George Condo work for £600,000–650,000; three Cassi Namoda paintings for around $65,000 each.
  • Tommaso Calabro sold works by Leonor Fini, Andy Warhol, Victor Brauner for €15,000–350,000.
  • P420 sold works by Shafei Xia and Rodrigo Hernández.
  • Lorcan O'Neill reported sales for Tracey Emin, Gianni Politi, Eddie Peake, Rachel Whiteread, Kiki Smith, Giorgio Griffa.
  • Mazzoleni highlighted Marinella Senatore's 'Bodies in Alliance' sculpture.
  • Frieze Masters Spotlight section curated by Camille Morineau and AWARE featured Lucia Marcucci.
  • Trend toward ultra-contemporary, diverse, female artists raises concerns about speculative buying.

Entities

Artists

  • Kerry James Marshall
  • Jadé Fadojutimi
  • Huma Bhabha
  • McArthur Binion
  • George Condo
  • Tracey Emin
  • Michel François
  • Thomas Houseago
  • Sherrie Levine
  • Cassi Namoda
  • Cecilia Vicuña
  • Milton Avery
  • Leonor Fini
  • Andy Warhol
  • Victor Brauner
  • Alexander Iolas
  • Riccardo Baruzzi
  • Irma Blank
  • Adelaide Cioni
  • Rodrigo Hernández
  • Pieter Vermeersch
  • Shafei Xia
  • Gianni Politi
  • Eddie Peake
  • Rachel Whiteread
  • Kiki Smith
  • Giorgio Griffa
  • Victor Vasarely
  • Marinella Senatore
  • Tschabalala Self
  • Anthea Hamilton
  • Joy Labinjo
  • Lucia Marcucci
  • Bruegel the Elder

Institutions

  • Frieze London
  • Frieze Masters
  • Regent's Park
  • Paris+
  • Christie's
  • David Zwirner
  • Gagosian
  • Xavier Hufkens
  • Tommaso Calabro
  • P420
  • Lorcan O'Neill
  • Mazzoleni
  • Tate
  • Royal Academy
  • Gasworks
  • Pilar Corrias
  • Tiwani Contemporary
  • Thomas Dane
  • Avant Arte
  • Coal Drops Yard
  • AWARE
  • Frittelli
  • Apalazzo
  • Artribune
  • The Art Newspaper

Locations

  • London
  • United Kingdom
  • Regent's Park
  • Paris
  • France
  • United States
  • Milan
  • Italy
  • Bologna
  • Brussels
  • Belgium

Sources