Loewe's McCollough and Hernandez Discuss Paris Move and Craft Prize

Jack McCollough and Lazaro Hernandez, creative directors of Loewe, reflect on their first year in Paris, where they relocated to lead the craft-focused brand. Despite linguistic challenges, the duo has made an impact with collections blending American sportswear codes—T-shirts, jeans, bomber jackets—with high craft, especially leathercraft. Their principles include poppy colors, trompe l'oeil fabric innovations, and sleek silhouettes. Hernandez notes the joy of starting from scratch in a new world. Previously known for Proenza Schouler, which defined downtown New York cool-girl style, they now inject American ease into Loewe. On the podcast The Run-Through, they discuss their forthcoming first menswear collection, which Hernandez describes as more personal than womenswear. They also talk about the ninth edition of the Loewe Craft Prize, run through the brand's nonprofit arm, which elevates craftspeople across disciplines. McCollough emphasizes craft as the art of slowing down, while Hernandez finds fulfillment in working for a company that celebrates such initiatives.