ARTFEED — Contemporary Art Intelligence

Locarno Festival Explores Naivety in CGI Audiences

festival-fair · 2026-04-23

A critical observation from the Locarno Film Festival highlights the surprising naivety of audiences toward computer-generated imagery (CGI). The remark, made in the context of cinema, television, and video screenings, suggests a disconnect between the sophistication of digital effects and viewers' uncritical reception. The festival, held in Locarno, Switzerland, in 1989, featured a program that included works blurring the lines between film, TV, and video art. The comment underscores a growing concern among critics about the lack of media literacy in an era of advancing synthetic imagery.

Key facts

  • Locarno Film Festival held in 1989.
  • Program included cinema, TV, and video works.
  • Critic noted naivety of CGI audiences.
  • Event took place in Locarno, Switzerland.
  • Comment reflects on synthetic image consumption.

Entities

Institutions

  • Locarno Film Festival
  • Artpress

Locations

  • Locarno
  • Switzerland

Sources