LJ Studio Creates Unified Sports Motion Design System for French Football Federation
LJ Studio has developed a comprehensive sports motion design system for the French Football Federation (FFF), creating a cohesive visual style that adapts to various screen sizes, from large stadium screens for over 80,000 spectators to smaller pitch-side LED displays. Collaborating with AONO Agency and 3D artist Maxime Galy, they followed France’s branding standards. The design prominently features royal blue and gold, with a deep red option for home and away games, ensuring visibility in all environments. The scorebug presents a large condensed score in approximately 300pt, framed in gold on a black backdrop. A realistic 3D Gallic rooster is featured within a gold shield, along with six modular segment badges that incorporate sponsor logos. The design’s modularity enhances its effectiveness for real-world viewing. Check out the full project on Behance.
Key facts
- LJ Studio built a sports motion design system for the French Football Federation.
- The system spans giant stadium screens and pitch-side LED displays.
- LJ Studio worked with AONO Agency and 3D artist Maxime Galy.
- The design operates within France's existing brand guidelines.
- Royal blue and gold anchor the palette, with a deep red variant for home/away switching.
- The scorebug uses a bold condensed score at 300pt inside a gold-bordered octagonal frame.
- A photorealistic 3D Gallic rooster in an angular gold shield badge is integrated.
- Six modular segment badges include La CAM, Hall of Fame, Playlist des Bleus, KFC Shuffle, Blind Test, and Minute Supporters.
- The modular logic was built in from the start, not retrofitted.
- The system is designed for real viewing conditions, not a single ideal screen.
Entities
Artists
- Maxime Galy
Institutions
- LJ Studio
- French Football Federation
- AONO Agency
Locations
- France