Livio Ballabio presents JCP's 'non-collection' of ten secret treasures at Brera Design District
During the Milano Design Week (April 12-19, 2016), architect and designer Livio Ballabio unveiled a new 'non-collection' for JCP at a space in Via Solferino, within the Brera Design District. The presentation, titled 'Ten Secret Treasures,' follows a performance called 'Ten Secret Gates' held at the Teatro dell'Arte de La Triennale di Milano. Ballabio collaborated with the unconventional duo CTRLZAK Art and Design Studio. The collection comprises ten unique pieces that defy easy categorization as design objects or installations, each representing a distinct world born from the creators' reflections. Ballabio described the works as aiming to chart a completely new course, presented in a unique and evocative atmosphere.
Key facts
- Livio Ballabio presented JCP's new 'non-collection' at Via Solferino during Milano Design Week 2016.
- The event was part of the Brera Design District.
- The collection is titled 'Ten Secret Treasures'.
- A prior performance 'Ten Secret Gates' took place at Teatro dell'Arte de La Triennale di Milano.
- Ballabio collaborated with CTRLZAK Art and Design Studio.
- The collection consists of ten unique pieces that are neither typical design objects nor installations.
- Each piece is described as a 'world' reflecting the creators' thoughts.
- Milano Design Week ran from April 12 to 19, 2016.
Entities
Artists
- Livio Ballabio
- CTRLZAK Art and Design Studio
Institutions
- JCP
- Brera Design District
- Teatro dell'Arte de La Triennale di Milano
- Artribune
Locations
- Via Solferino
- Milan
- Italy