Limusina: Former Parking Garage Becomes Glamorous Mexican Eatery in NYC
Quality Branded, the company behind Quality Bistro, Zou Zou’s, and Twin Tails, has launched Limusina, a 215-seat Mexican eatery located at the intersection of 34th Street and Ninth Avenue in New York City. The design, crafted by GRT Architects, retains elements of the old parking garage, such as exposed concrete columns and split-level areas, while incorporating warm marble, blown glass, custom lighting, and textured finishes in shades of peach, amber, and pale violet. The ambiance reflects the glamour and grit of late-1970s and early-1980s New York. Executive Chef and Partner Craig Koketsu offers a fresh take on Mexican cuisine, influenced by Cal-Mex and Tex-Mex, featuring dishes like oversized machetes with black truffle and guava jam, Solteros nachos, and Lobster al Pastor. Desserts include Jelly Donut Conchas and Sweet Corn Ice Cream Sundae. Michael Stillman emphasized the restaurant's aim to present an authentic perspective on Mexican food, while Rustam Mehta pointed out the preservation of unique site features, including hand-painted motifs and custom lighting. A secret mezcal vault is also part of the establishment.
Key facts
- Limusina is located at 34th Street and Ninth Avenue in New York City.
- The restaurant has 215 seats.
- It is Quality Branded's first Mexican cuisine venture.
- Quality Branded also operates Quality Bistro, Zou Zou’s, and Twin Tails.
- GRT Architects designed the interior.
- The space was formerly a parking garage.
- Design elements include exposed concrete, marble, blown glass, and custom lighting.
- The design references late-1970s and early-1980s New York.
- Executive Chef and Partner is Craig Koketsu.
- Signature dishes include machetes with black truffle and guava jam, Solteros nachos, Lobster al Pastor, and Long-Bone Short Rib Quesabirria.
- Desserts include Jelly Donut Conchas and Sweet Corn Ice Cream Sundae.
- The restaurant has a secret mezcal vault.
- Michael Stillman is from Quality Branded.
- Rustam Mehta is from GRT Architects.
Entities
Artists
- Craig Koketsu
- Michael Stillman
- Rustam Mehta
Institutions
- Quality Branded
- Quality Bistro
- Zou Zou’s
- Twin Tails
- GRT Architects
- Whitewall
Locations
- New York City
- United States
- 34th Street and Ninth Avenue
- Hudson Yards
- Midtown