Lexus NX Hybrid ad animates Vermeer, Hopper, and other masterpieces
Lexus has launched a commercial for its NX Hybrid SUV that brings iconic artworks to life. The spot, created by agency CHI & Partners, features animated versions of Vermeer's Girl with a Pearl Earring, van Gogh's Sunflowers, Jeff Koons' Balloon Dog, Mondrian's Composition, Seurat's Bathers at Asnières, and Hopper's Nighthawks. The car is presented as a contemporary luxury object, with a price around €50,000 in Italy, emphasizing intellectual luxury and creative intelligence. The campaign's claim is 'The Art of Standing Out.' The commercial uses high-definition imagery and slow camera movements to create a sense of spatial-temporal suspension, positioning the vehicle within an aesthetic framework that prioritizes image and sensation over technical specifications.
Key facts
- Lexus launched a commercial for the NX Hybrid SUV.
- The spot animates artworks by Vermeer, van Gogh, Koons, Mondrian, Seurat, and Hopper.
- The commercial was created by agency CHI & Partners.
- The car is priced around €50,000 in Italy.
- The campaign claim is 'The Art of Standing Out.'
- The commercial uses HD imagery and slow camera movements.
- The spot emphasizes intellectual luxury and creative intelligence.
- The NX Hybrid is a compact SUV from Lexus, a Toyota group brand.
Entities
Artists
- Johannes Vermeer
- Vincent van Gogh
- Jeff Koons
- Piet Mondrian
- Georges Seurat
- Edward Hopper
- Franca Sozzani
Institutions
- Lexus
- Toyota
- CHI & Partners
- Artribune
Locations
- Italy