Leonardo da Vinci's signature registered as a trademark in Italy
The Veneranda Biblioteca Ambrosiana in Milan, in partnership with IBC International Brand Consulting of Lugano, has registered Leonardo da Vinci's authentic signature from page 1054 of the Codex Atlanticus as a trademark. This is the first time a work (or part of it) has been registered in Italy. The phrase "IO, LEONARDO" is now a protected brand, intended to promote Leonardo's authorship and prevent misuse, such as the controversial use of Botticelli's Venus by the Italian tourism ministry. Monsignor Francesco Braschi, vice-prefect of the Ambrosiana, described the signature as an assertion of identity. Elisabetta Treggiari, CEO of IBC Lugano, called the signature a modern design element from 1478. Licensed collections inspired by Leonardo's drawings, inventions, and mathematical solids will be produced, with the Ambrosiana controlling usage to ensure prestige. The College of Doctors governing the library stated the registration aims to safeguard the artistic heritage and defend against unauthorized commercial exploitation.
Key facts
- Leonardo da Vinci's signature from the Codex Atlanticus is now a registered trademark in Italy.
- The registration was done by the Veneranda Biblioteca Ambrosiana and IBC International Brand Consulting.
- The phrase 'IO, LEONARDO' is the trademarked element.
- This is the first registration of a work (or part of it) in Italy.
- The initiative aims to prevent misuse like the Botticelli Venus campaign.
- Monsignor Francesco Braschi is the vice-prefetto and dottore of the Ambrosiana.
- Elisabetta Treggiari is the CEO of IBC Lugano.
- Licensed collections will include objects inspired by Leonardo's designs and inventions.
Entities
Artists
- Leonardo da Vinci
Institutions
- Veneranda Biblioteca Ambrosiana
- IBC International Brand Consulting
Locations
- Milan
- Italy
- Lugano
- Switzerland