Leonardo da Vinci impersonator leads Milan's cultural push at NYC Columbus Day parade
At New York's Columbus Day parade on Fifth Avenue, actor Massimo Finazzer Flory portrayed Leonardo da Vinci as part of Hub Leonardo, a project coordinated by Fondazione Stelline with Regione Lombardia, Soprintendenza, and Comune di Milano. The initiative aims to create a replicable cultural marketing package exportable abroad, building on momentum from Expo 2015. Two components are currently in New York: Finazzer Flory's theatrical monologue 'Being Leonardo da Vinci. An Impossible Interview' at Brooklyn Red Hook, part of a world tour that has included the Morgan Library in New York, Kennedy Center in Washington, Houston, San Francisco, and Chicago, with future stops in Poland and France through 2019; and Studio Azzurro's multimedia installation 'Inside the Last Supper,' which offers an augmented reality experience of Leonardo's fresco at Santa Maria delle Grazie, allowing visitors to physically enter the artwork.
Key facts
- Massimo Finazzer Flory portrayed Leonardo da Vinci at the Columbus Day parade on Fifth Avenue in New York.
- The event is part of Hub Leonardo, coordinated by Fondazione Stelline with Regione Lombardia, Soprintendenza, and Comune di Milano.
- Hub Leonardo aims to create a replicable cultural marketing package for export, building on Expo 2015 momentum.
- Finazzer Flory's monologue 'Being Leonardo da Vinci. An Impossible Interview' is being performed at Brooklyn Red Hook.
- The monologue tour has included the Morgan Library (NY), Kennedy Center (Washington), Houston, San Francisco, and Chicago.
- Future tour stops include Poland and France through 2019.
- Studio Azzurro's 'Inside the Last Supper' installation offers an augmented reality experience of the fresco.
- The installation allows visitors to physically enter the artwork at Santa Maria delle Grazie.
Entities
Artists
- Leonardo da Vinci
- Massimo Finazzer Flory
- Studio Azzurro
Institutions
- Fondazione Stelline
- Regione Lombardia
- Soprintendenza
- Comune di Milano
- Morgan Library
- Kennedy Center
- Brooklyn Red Hook
- Santa Maria delle Grazie
Locations
- New York
- United States
- Fifth Avenue
- Brooklyn
- Washington
- Houston
- San Francisco
- Chicago
- Poland
- France
- Milan
- Italy