Léna Torino on Fashion, Travel, and Fragonard's Centenary
Léna Torino, head of fashion at Maison Fragonard, discusses her creative vision and the brand's 100th anniversary. Raised in Grasse and Vence, she was introduced to Fragonard through her great-aunt Hélène Costa. A pivotal trip to Paris at age 14 with Agnès Webster sparked her passion. After a gap year working alongside Webster and artistic director Jean Huègues, she joined the team. Torino now leads ready-to-wear collections inspired by annual travel themes, often proposed by Webster. The team of five graphic designers creates hand-drawn ideas. India is a key source, visited twice yearly for materials and techniques like hand screen-printing. Torino emphasizes tradition, fantasy, and family values, aiming to preserve Fragonard's heritage while innovating. The brand's centenary is celebrated in a summer series.
Key facts
- Léna Torino is head of fashion at Maison Fragonard.
- Fragonard is celebrating its 100th anniversary.
- Torino grew up in Grasse and Vence, France.
- She was introduced to Fragonard through her great-aunt Hélène Costa.
- A trip to Paris at age 14 with Agnès Webster was a turning point.
- She worked with Webster and artistic director Jean Huègues during a gap year.
- Torino leads ready-to-wear collections based on annual travel themes.
- The team includes five graphic designers who start with hand-drawn ideas.
- India is visited twice a year for materials and techniques.
- Torino values tradition, fantasy, and family in her work.
Entities
Artists
- Léna Torino
- Agnès Webster
- Jean Huègues
- Hélène Costa
Institutions
- Maison Fragonard
Locations
- Grasse
- Vence
- Paris
- France
- India