Leica Reveals Q Cameras Outsell M Rangefinders by Twofold or More
At the unveiling of the Leica SL3-P in Wetzlar, Germany, Andrea Pacella, Leica's VP, disclosed that the Q series cameras outsell the entire M system by a factor of at least two. He emphasized that Leica sells every Q camera manufactured and opts for premium pricing over increasing production. The company has three Q3 variants: the original Q3 (released in May 2023), the Q3 43 (launched in 2024), and the Q3 Monochrom (debuted in late 2022). Pacella indicated that approximately two-thirds of purchasers select the standard 28mm Q3, priced at $7,350, while the Q3 43 and Q3 Monochrom are available for $7,950. The standard Q3 was recognized as the "biggest seller" in FY2024/25 last September.
Key facts
- Leica Q series cameras sell at least twice as much as the M system rangefinders.
- Andrea Pacella is Leica's VP of global marketing and communications.
- Leica has never considered doubling factory shifts to produce more Q cameras.
- Leica offers three Q3 models: Q3, Q3 43, and Q3 Monochrom.
- The Q3 Monochrom was described as 'another very courageous act' by Pacella.
- About two-thirds of buyers choose the 28mm Q3, one-third choose the Q3 43.
- The 28mm lens was initially opposed by Leica employees but proved successful.
- Prices: Q3 $7,350, Q3 43 $7,950, Q3 Monochrom $7,950, Q3 Metal Gray $7,350.
Entities
Artists
- Andrea Pacella
Institutions
- Leica
- Digital Camera World
Locations
- Wetzlar
- Germany