LEGO Raises Age Limit to 100+ for David Attenborough's 100th Birthday
On May 8, 2026, Sir David Attenborough turned 100. To celebrate, LEGO updated the age limit on its sets from 99+ to 100+, a playful nod to the broadcaster's lifelong curiosity. The company announced the change on Instagram, writing, 'There's no age limit for those who never stop playing.' The post sparked comments from fans sharing stories of older relatives building LEGO, including a 102-year-old great aunt. LEGO has increasingly marketed sets to adults, emphasizing creativity and relaxation. Earlier in 2026, an 85-year-old woman used complex LEGO sets to regain finger movement after a thumb injury, and builder Koenkun Bricks created a functioning typewriter from LEGO pieces. It is unknown if Attenborough himself builds LEGO, but the tribute aligns with his playful spirit.
Key facts
- David Attenborough turned 100 on May 8, 2026.
- LEGO raised its age limit from 99+ to 100+ for the occasion.
- LEGO announced the change on Instagram.
- The Instagram post included the message: 'There's no age limit for those who never stop playing.'
- Fans commented with stories of older relatives building LEGO, including a 102-year-old great aunt.
- LEGO has been releasing adult-oriented sets in recent years.
- An 85-year-old woman used LEGO sets to regain finger movement after breaking her thumb.
- Builder Koenkun Bricks created a functioning typewriter from LEGO pieces.
Entities
Artists
- David Attenborough
- Koenkun Bricks
Institutions
- LEGO