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Lego Celebrates 90 Years with Retrospective Video

other · 2026-04-27

Lego has released a short video marking its 90th anniversary, tracing the company's evolution from a Danish carpentry workshop to the world's largest toy manufacturer by revenue. Founded on August 10, 1932, by Ole Kirk Christiansen, the name derives from the Danish phrase "leg godt" (play well). The first modular plastic brick was created in 1949 and patented in 1958. The first Legoland theme park opened in Billund in 1968, featuring miniature city models built from bricks. The 1970s introduced Duplo, minifigures, and themed sets like city, space, and castle. Subsequent milestones included Lego robotics, a global creative community, and the first Lego film in 2014. The company has also focused on sustainability, using sugarcane-based and recycled plastics, and now offers Braille-inscribed sets and inclusive figures. The video ends with the message: "We are proud of every step we have taken to inspire children around the world to play and learn. Here's to the next 90 years!"

Key facts

  • Lego was founded on August 10, 1932, by Ole Kirk Christiansen.
  • The name 'Lego' comes from the Danish phrase 'leg godt' (play well).
  • The first modular plastic brick was created in 1949 and patented in 1958.
  • The first Legoland theme park opened in Billund in 1968.
  • Duplo line, minifigures, and themed sets were introduced in the 1970s.
  • The first Lego film was released in 2014.
  • Lego is the world's largest toy manufacturer by revenue.
  • Lego now uses sugarcane-based and recycled plastics, and offers Braille-inscribed sets.

Entities

Artists

  • Ole Kirk Christiansen

Institutions

  • Lego
  • Legoland

Locations

  • Billund
  • Denmark

Sources